Perth Bridal Fair
Perth, Western Australia
Perth Bridal Fair is Western Australia’s largest and most well known bridal exposition. Each year, the weekend long event attracts in excess of 7,800 brides-to-be, making it the perfect opportunity for local WA business to tap into the lucrative Australian wedding industry and showcase their products and services.
After loosing their long-term sponsor in 2015, Perth Bridal Fair required assistance finding, approaching and pitching their naming sponsorship proposal to potential businesses.
In order to appeal to the high-end target audience and communicate the key benefits associated with the alliance, Breadbox Marketing recommended refreshing the proposal’s existing design and extending the copy to better reflect the professional and unique values of the organisation.
Once this was actioned, Breadbox Marketing liaised with key stakeholders in the bridal industry and presented and the proposal to the interested parties.
In addition to this, Breadbox Marketing took over the daily strategy, management and implementation of the Perth Bridal Fair’s Facebook page. To ensure a seamless transition, Breadbox Marketing’s social media experts drew upon the organisations existing branding and imagery style to create unique, engaging and popular posts.
The page continues to go from strength to strength and organically attracts upwards of 4,000 views a week. This number will no doubt continue to rise as the event date approaches and a greater frequency of posts are rolled out.