Perth, Western Australia
Breadbox Marketing and PR worked with Potato Growers Association to deliver a campaign that would encourage the sale of potatoes and showcase varieties. Breadbox worked to deliver a strong strategy and positioning for the new company name, WA Potatoes.
Campaign creative was the next step to take to market - Todatoes. Potatoes aren’t just for Sundays. They’re for today. And tomorrow. And the day after. They are the ultimate every day food.
The creative was based on a strategic audience insight - West Australians think of potatoes as a carbohydrate and not a vegetable.
The team at Breadbox worked to on developing:
- Brand and campaign strategy
- Marketing and Communications Planning
- Creative development
- Public Relations
- Social Media
Todatoes is an integrated campaign in partnership for digital advertising, social media, influencer engagement, TVC, and public relations.
Recipe gifs: View here